Some gyms are offering exclusive Face Yoga classes, or incorporating facial exercises into the yoga routine. Some swear by the technique but others feel it is just blatant commercialism. Be your own judge, try sample excercises at Gaiam Community and lifehack.org.
Leta Koontz, yoga instructor and creator of Fresh Face Yoga DVD, available soon, outlines how to do "Lion Face."
Lion Face
Take a slow, steady inhale of breath and constrict every muscle in your body: your toes, your buttocks, your fists — everything. On a slow, steady exhale, relax those muscles, stick out your tongue, widen your eyes and open your hands. Repeat three times. On the last repetition, try to hold the exhale position for 30 to 60 seconds to really stretch your tongue. According to Hagen, this is excellent for circulation to the face as well as a great way to release tension in the jaw — which she says tends to lead to wrinkles.